Penny Couchman

Company: da Vinci Marketing

Position: Managing Director

Industry: Advertising/PR, Customer Service, Government/Trade, Hospitality, Medical/Healthcare, Telecommunications, Travel/Tourism

With over 25 years marketing experience divided between brand positioning and corporate marketing, Penny has been involved in the development and implementation of marketing strategies for companies in Australia, Asia Pacific and Middle East. As Managing Director of da Vinci Marketing, she has played instrumental roles in developing new markets and expanded da Vinci Marketing to UAE over seven years ago. da Vinci is the region’s marketing consultancy that business leaders partner with for independent and trusted advice It works with leading organisations and brands across the private, public and social sectors – using its trusted experience to build, manage and implement marketing strategies that achieve enduring results. Its team of senior marketers specialise across the marketing mix, discovering unique insights and challenging market assumptions with ideas that create awareness, brand equity and bottom line value. Originally from country NSW (Condobolin), Penny grew up on a sheep/wheat property before moving to Sydney for university and work. Penny has been a member of Australian Business Council Dubai for seven years and an active committee member with ABCD for two years. She also sits on the Australian Business in the Gulf Abu Dhabi committee with the role to liaise between the two committees. Contact details:, Mobile: 055 813 8577


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