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Newsletter 09/2020

Meet our Members | LEXIGO

 

LEXIGO is a leading cloud-based translation, localisation and multicultural communication agency. We enable businesses, enterprises, and government agencies to communicate with confidence in over 96 languages.

Fortunately, most of our staff already worked remotely before the pandemic, so it has mostly been business as usual, however many other organisations were suddenly forced into realising the benefits of combining digital with human capabilities.

As a translation company, for LEXIGO that means creating translation and software that specifically meets our clients’ needs. Much more than a Google Translate equivalent, our intelligent system builds up bespoke vocabulary and offers clients a comprehensive, customisable workflow to make every project efficient and minimise the risk of human error. Read more about human vs. machine translation on our blog.

The COVID-19 pandemic has highlighted the importance of communicating effectively with culturally and linguistically diverse (CALD) audiences, ensuring all members of the community understand vital messages. Translation is an essential part of this, as the last census showed around 820,000 Australians speak English ‘not well’ or ‘not at all’. We explored this issue in our recent blog post, How to effectively engage with CALD audiences.

For many businesses in Dubai, I have no doubt 2020 is turning out a lot different than expected, particularly with the postponement of the World Expo. In anticipation of the event, we had interviewed consultant Dr Fiona Hill about preparing to do business in Dubai. I have vistited Dubai many times myslef, for business, and I hope to return in 2021 for the Expo, which I’m sure will be even better due to the extra preparation time.

If you would like to discuss what translation solutions we can provide for your business, please visit our website or email us: hi@lexigo.com Currently, ABCD members receive a 10% discount on all orders and a complimentary upgrade to our Priority Service.

 

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