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Newsletter 04/2019

Meet our Members | Steven Pickering


Steven was born in Sydney but grew up in Coolum Beach – Sunshine Coast, QLD. 

Prior to moving to Dubai, he spent 10 years in the consumer electronics industry, representing brands within the major Australian retailers – based out of Brisbane. For the last three years in Australia, Steven ran his own multi-brand sales and marketing agency.  "Then I got the itch, as a lot of Australians do, to look abroad"… 

Steven's friend from school had recently relocated to the UAE moving from Qantas to a role with Etihad, which put Dubai on the radar, but he admits, "I hadn’t heard much about it prior". Steven arrived in Dubai in 2013 and kicked off in the Automotive Aftersales industry. 

In 2016, he took the opportunity to setup our regional office - ARB Middle East FZE based in JAFZA. ARB was established in 1975 and is now an ASX200 company, specializing in the manufacturing of OEM and Aftermarket 4x4 Accessories. Today, ARB is the world’s biggest brand in 4x4 by product portfolio.    

Steven expained that "we are currently exporting to 100 countries, with regional offices in Thailand, USA and UAE". ARB has been exporting to the GCC region for over 25 years, which, Steven noted, had cemented the decision to establish a dedicated distribution base in the UAE. 

"Being a part of ABCD has been great to keep connected with like-minded and missioned Aussie expats. It is also good to be invited to special social events and also take advantage of the learning opportunities provided by the seminars. I also recently used the Emirates Airline discount – cheers!"     

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